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DELiA*s, Inc. Announces Appointment Of Two Shareholder Representatives To Its Board Of Directors

dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, today announced the appointment of two shareholder representatives to its Board of Directors effective March 25, 2011. The two new directors are Michael Zimmerman, the founder and chief executive officer of Prentice Capital Management, LP, and Mario Ciampi, the managing partner of Prentice Capital Management, LP. Mr. Zimmerman will also serve as a member of the Corporate Governance and Nominating Committee, and Mr. Ciampi will be a member of the Compensation Committee. With the appointment of Mr. Zimmerman and Mr. Ciampi, the size of the dELiA*s board of directors will increase from five to seven.

Carter Evans, Chairman, commented, “We believe that it is appropriate to have shareholder representation on our Board. Appointing Michael and Mario to our Board will allow us to benefit more directly from their insights and experience in the retail and investment industries and offer them an opportunity to help enhance value for all of our shareholders.”

Mr. Zimmerman, age 40, founded Prentice Capital Management, LP, a New York-based private investment firm, in May 2005 and has been its chief executive officer since its inception. Previously, he managed investments in the retail and consumer sector for S.A.C. Capital. Mr. Zimmerman also serves as a director of Kid Brands, Inc., a wholesaler of infant and juvenile branded products, and previously served on the board of directors of The Wet Seal, Inc., a national specialty retailer of contemporary apparel and accessory items. Mr. Zimmerman received a B.A. from Harvard University.

Mr. Ciampi, age 50, is currently a managing partner of Prentice Capital Management, LP. He previously served as President of Disney Store – North America, a division of The Children’s Place Retail Stores, Inc., a specialty retailer of children’s merchandise. Prior to that, he served in various capacities for The Children’s Place, most recently as Senior Vice President – Operations. Mr. Ciampi also serves as a director of Kid Brands, Inc. and Bluefly, Inc., an Internet retailer of discounted designer apparel and accessories and home products. Mr. Ciampi received a B.A. from Fordham University.

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