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IAPPS Product Suite Selected To Power Website For World's Leading Chemical Information Agency

Stocks in this article: BLIN

WOBURN, Mass., March 24, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), a developer of an award-winning web experience management product suite and interactive technology solutions, announced today that the world's leading agency for the collection and distribution of data related to chemicals and other scientific information has selected the iAPPS Product Suite to power their new website. The improved mission critical website delivers superior content management capabilities over the customer's previous web property, particularly around user engagement and site user management, protected and public content display, and administrative publishing processes.

Leveraging iAPPS Content Manager, iAPPS Marketier and iAPPS Analytics, the new solution enables the easy publication of content to multiple browser formats, including mobile device support, within a single administrative action. Additionally, automatic archiving of published content is handled in a straightforward manner based on set triggers and desired retention periods, a constant problem with the customer's previous website and content management system. Bridgeline's iAPPS Product Suite is an innovative SaaS and perpetual license solution that unifies content management, eCommerce, eMarketing, and analytics capabilities - enabling users to swiftly enhance and derive the most value from their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally, and was recently highlighted by analyst firm Ars Logia as "the best overall platform for sub-$billion companies seeking a synergistic pre-integration of robust WCM, analytics, and eCommerce functions."

The customer's project catalysts were their primary needs of an updated software platform, more robust administrative management features, an improved user experience, and better integration of social media. The iAPPS platform easily handled the customer's support requirement for SSL logins as well as publishing processes to accommodate both frequent and infrequent publishers – including the option of allowing frequent content authors to publish without editorial review in emergency situations. iAPPS' built-in metadata management tools benefit the new site by enabling manual manipulation of breadcrumb definitions and search-friendly URL strings, page titles, and description meta-tags, functionality that all helps to provide industry leading Search Engine Optimization. iAPPS was also able to deliver the customer's site user requirements as they pertained to registration and content access privileges. This included delivery of personalized content and site experience based on actual site usage and content selection.

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