This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple's iPad Tops With Doctors

By Bertha Coombs, CNBC Reporter

NEW YORK ( CNBC) -- There are two things Dr. Larry Nathanson can't work without when he's on duty in the emergency ward: his stethoscope and his iPad.

After nearly a year using the tablet, it has become an integral tool for treating patients.

"As I am walking from room to room, I know who I need to see next," he explained, scrolling through the virtual emergency room patient board on the iPad.

"I definitely feel lost when I don't have this on a shift," he said.
More from CNBC
How iPhone Led to AT&T Merger
Cramer: This Is 'Most Exciting' Stock in the Dow
Tiger Woods Talks About His New Golf Swing App

As the director of emergency medicine at Boston's Beth Israel Deaconess Medical Center, Nathanson was among the first doctors at the hospital to buy an iPad the day it launched. He paid for it himself, but it has more than paid off in the time he saves not having to chase down records.

"Patients often have a lot of questions, and I am able to answer them immediately with the latest data in real time," Nathanson said. "I can sit there at the bedside and I can go over what's going on."

When it comes to treating surgical patients, being able to pull up diagrams and x-rays at their bedside has been a real game changer for B.I. Deaconess Dr. Henry Feldman.

"The number of times I've had patients say to me 'That's the first time I've understood my disease' -- I mean, it happens all the time to me. To me, that's validation as a doctor," he said.

Some also see doctors' embrace of the iPad as validation for Apple (AAPL) as a new leader in the health-care enterprise market, while competitors like Research in Motion (RIMM) are just beginning to roll out their tablets.

Analysts at Chilmark Research estimate 22 percent of doctors in the U.S. were using iPads by the end of 2010. In February, four out of five doctors surveyed by health marketing company Aptilon said they planned to buy an iPad this year.

The strength of doctors' iPad adoption has caught the health care IT industry by surprise.

"It's created quite a disruption for the health care IT vendors," Chilmark health-care IT analyst John Moore said. "It's very challenging as to how to prioritize this."

It comes at a time when the industry has been focused on rolling out updated electronic health record systems that will help hospitals and doctors meet deadlines for achieving federal health care technology standards known as "meaningful use."

Yet, in many ways, that's what may be helping to drive the intensity of doctor demand for the iPad.

The Perfect Storm

The government authorized up to $30 billion in reimbursements for qualifying health care IT systems as part of the 2009 stimulus act, in an effort to speed up adoption of electronic health records, known as EHRs.

The criteria for meaningful use in 2011 include capturing patient information in EHRs and inputting more of doctors' treatment orders and prescriptions electronically. The goal is to improve care by reducing errors and duplication, ultimately bringing down costs.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.18 0.00%
FB $117.43 0.00%
GOOG $692.36 0.00%
TSLA $232.32 0.00%
YHOO $36.01 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs