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Back By Popular Demand – Popeyes® Pay Day

Consumers asked and Popeyes ® Louisiana Kitchen delivered as the brand brings back its popular “Pay Day” event. Offering eight pieces of its famous BONAFIDE ® Chicken for only $4.99, Popeyes invites guests to cash-in on deals worth sinking their teeth into! The one day only event takes place on Wednesday, March 23, at participating Popeyes locations.

Guests will get more bang for their buck at this year’s Pay Day when they “Make it a Meal” by upsizing the offer to add one large side and four biscuits for an additional $5.00. It is a Pay Day bonus that provides a filling feast for the whole family, office or team!

“Guests have shown great enthusiasm each year for our Popeyes Pay Day event, so we had to bring it back!” said Dick Lynch, chief marketing officer. “With the rise in gas prices, and a still weakened economy, we returned to a $4.99 price point to save guests money for the bank and the gas tank. In year’s past, the best part of Popeyes Pay Day is that chicken was literally flying out of the door, and we expect to see similar results this year.”

Over the last three years, Popeyes lovers from coast to coast have cashed-in, and this year is no exception. More than 1,500 restaurants in the United States will participate in this one-day guest appreciation event. So, don’t hesitate! Go to www.Popeyes.com to search for a restaurant near you and head to your local Popeyes early to beat the flocks of Popeyes chicken lovers taking advantage of this incredible one-day only offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of December 26, 2010 Popeyes had 1,977 restaurants in the United States, Guam, Puerto Rico, the Cayman Islands, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com .

Copyright Business Wire 2010

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