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TheStreet Open House

Pure Michigan Facebook Page Continues To Soar

LANSING, MI -- (Marketwire) -- 03/20/11 -- The Pure Michigan Facebook fan page continues to soar and break records, today crossing the 200,000 mark, making Pure Michigan one of only four state tourism Facebook pages with more than 100,000 fans and the first state tourism Facebook page with more than 200,000 fans.

"We could not be more pleased with the increase of Pure Michigan Facebook fans," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "As we look ahead to summer travel, our fans are sharing their favorite vacation spots and experiences, which we know will result in new and more visitors to Michigan."

Tourism is a major source of revenue for Michigan's economy. Since its launch in 2006, the award-winning Pure Michigan campaign has attracted seven million new, out-of-state visitors to the Great Lakes State, visitors who spent $2 billion at Michigan businesses and paid $138 million in Michigan taxes, primarily sales tax. The campaign generated $3.29 in tax revenue for the state for each dollar spent on Pure Michigan advertising.

Reaching record breaking numbers comes from a well thought-out marketing strategy. "We have a terrific team of individuals in Lansing -- along with our professional associates in advertising, public relations and social media -- all focusing on the same goal: to increase tourism for the state of Michigan. The Pure Michigan campaign is the spark that ignites and leads the way for all of our marketing activities," Zimmermann added.

The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts and restaurants and other tourism-related businesses. For the past for years, michigan.org has been the most popular state tourism Web site in America.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

Contact: Dave Lorenz 517-335-0007 Joanna Wilbee Amis 906-420-8046

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