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Urban Barns Foods Hires GCC Consultants

VANCOUVER, British Columbia, March 17, 2011 /PRNewswire/ -- Urban Barns Foods Inc. (URBF.OB) ("Company" or " Urban Barns"), an authority on sustainable development of fresh fruits and vegetables is in talks with Profound GT LLC, a specialist in market entry consultation for the Middle East, specifically for the Gulf region.  

Speaking from their UAE headquarters in Dubai, Mr. Talal Thabet, Chief Executive Officer of Profound Management Consultants, stated that "We are happy to be involved in representing Urban Barns with their market entry strategy into the Middle East focusing on the Gulf Cooperation Countries (GCC). In the coming weeks and months we will be carefully looking at the introduction process of details on this ground breaking technology that Urban Barns have acquired and ways of implementing the barns commercially in the GCC market. It has always been a strategic objective to safeguard and secure healthy fresh food for the region in an environmentally friendly way. We hope to make major announcements in Q2 of this year in this regard. The relationship with Urban Barns has been a long and interesting adventure, which is now starting to bear fruit. The GCC in particular has welcomed the work Urban Barns has been involved in and is now ready to look into strategic investing partners."

The Profound team brings to the table a strong profile of successful consultancy experience. Clients that can be mentioned include Al Hamrani Group in KSA, MEGA Holding and its subsidiaries in Bahrain, Trace Design Consultants and Park Central Corporation in the UAE, Retaj Real Estate Company in Qatar, International Railway Company and Machine Vending International to name a few. The Profound team has also worked extensively with Chambers of Commerce and Industry in the region and certain municipal authorities.

About Urban Barns Foods Inc.:

Urban Barns uses proprietary equipment to produce affordable fruits and vegetables in a secure and controlled indoor environment. By setting up subsidiary facilities and growing locally, Urban Barns can focus on supplying any community, irrespective of the regional climate, effectively reducing shipping times and related spoilage costs. Urban Barns has the unique ability to scale and cater to the demands of all major communities. Our commitment to our consumers is reflected through our motto, "Purely Fresh, Naturally Tasty, and Completely Healthy." Urban Barns and Urbanbarnsfoods.com are registered trademarks and the copyright of Urban Barns. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.

Forward-Looking Statements:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate", "believe", "estimate", "expect", "intend" and similar expressions, as they relate to Urban Barns or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of Urban Barns' products, the competitive environment within the industry, the ability of Urban Barns to continue to expand its operations, the level of costs incurred in connection with Urban Barns' expansion efforts, economic conditions in the industry and the financial strength of Urban Barns' customers and suppliers. Urban Barns does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

www.urbanbarnsfoods.com

SOURCE Urban Barns Foods Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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