VANCOUVER, British Columbia, March 17, 2011 (GLOBE NEWSWIRE) -- GLG Life Tech Corporation (Nasdaq:GLGL) (TSX:GLG) ("GLG" or the "Company"), the vertically integrated leader in the agricultural and commercial development of high quality stevia, announces a progress update on its China joint venture AN0C. The Company is pleased to announce that AN0C launched the first national advertising campaign in China on March 16 to support the launch of the AN0C TM brand and its first six products.
AN0C TM's first advertising campaign is on CCTV, China's only national TV station. The time slots for the AN0C TM commercials are immediately after the national news which runs from 7:00 to 7:30pm. This has national coverage and is the best advertisement available for both company branding as well as product branding. There are only fourteen slots available during this peak viewing time and it is usually very difficult for a company to secure a spot given high viewership yet GLG was successful in securing one of these slots. The average rating of the national news is estimated at 22% which is the highest rating among all of the daily programs on CCTV. Advertising first on CCTV was determined by AN0C company marketing executives to be the best choice to build both the company as well as product brand and to stimulate initial consumer demand for AN0C TM products.
The commercials communicate the important brand promises of AN0C TM products which are great tasting, better-for-you products that are all naturally sweetened with stevia and contain zero or low calories. You do not have to sacrifice taste for calories with AN0C TM products and they are sweetened with the natural sweetness contained in the stevia leaf.GLG also plans in the future to launch additional advertising campaigns in several major provincial satellite TV stations which would cover south, central and north China markets. AN0C management see the goal of provincial campaigns to first and foremost increase sales and secondly to support additional company and product branding.