Canaccord Genuity consumer analyst Scott Van Winkle noted that the Starbucks-Green Mountain deal lessens the risks of K-Cup competition. "The deal's impact on
shares is rightfully more than the impact on near-term earnings or cash flow," Van Winkle added. "We believe that the Starbucks partnership reduces risk by at least 20% and thus have increased our near-term price-to-earnings target by 20%."
Maxwell House coffee is owned by
Kraft Foods. Until recently,
Starbucks had been providing coffee discs for Kraft's Tassimo single-cup home brewers
. That agreement officially ended March 1 after a drawn out, public legal battle between the pair in which Starbucks claimed that Kraft neglected and mismanaged the partnership.
Despite Tassimo's success with some consumers, Green Mountain's Keurig brewing system enjoys market share of around 80%, according to
, dominating other competitors as well, including
Senseo brewer and
Earlier this year
Starbucks unveiled a new, wordless logo
. At the time, CEO Howard Schultz said that the wordless logo, in part, "gives us the freedom and flexibility to think beyond coffee."
The new logo, officially launched this month, also represented Starbucks expansion plans, and the rumors circulating about a Peet's takeover could very well be the latest round of the Seattle coffee shop chain's growing global footprint.
With all this in mind, what do you think? Should Starbucks be angling to acquire Peet's Coffee? Take our poll below and see what readers of TheStreet think...
-- Written by Miriam Marcus Reimer in New York.
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