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"Cool Solution" From Asset Intelligence Helps Marten Transport Win "Innovator Of The Year" Award

PLANO, Texas, March 15, 2011 (GLOBE NEWSWIRE) -- Asset Intelligence, a leading provider of transportation asset management solutions and a subsidiary of I.D. Systems, Inc. (Nasdaq:IDSY), today announced that one of its largest customers, Marten Transport, Ltd. (Nasdaq:MRTN), has received the Commercial Carrier Journal's "Innovator of the Year" award due in part to its use of the VeriWise™ Reefer trailer management system.

Based in Mondovi, Wisconsin, Marten Transport is one of the leading temperature-sensitive truckload carriers in North America, specializing in transporting and distributing food and other consumer packaged goods that require a temperature-controlled or insulated environment.

The VeriWise Reefer solution enabled Marten to manage the temperature of its refrigerated trailers in a new way, resulting in reduced fuel costs, emissions and maintenance costs, with an aggregate annual value of more than $1.5 million.

"Our investment in VeriWise Reefer technology contributed significantly to this gratifying recognition of Marten as an industry innovator," said Douglas Petit, Marten's Executive Vice President of Operations. "VeriWise gives us unique visibility and control of our reefer operations, allowing us to raise average shipping temperatures while maintaining the condition of frozen foods to the complete satisfaction of our quality-conscious customers. The VeriWise system also eliminates unnecessary, wasteful fuel consumption during the reefer pre-cooling process."

Capitalizing on VeriWise Reefer's intelligent cycle control of trailer temperature, Marten is able to ship frozen foods at -1 degree, rather than the prevailing industry standard of -10 degrees, without any impact on food quality. The VeriWise system also identifies and helps counteract excessive pre-cooling patterns by tracking reefer on and off times and providing real-time visibility of driver activity. These capabilities generated a fuel cost savings of $400,000 in the first three months following system deployment, with a commensurate reduction in the volume of greenhouse gas emissions.

"In addition to generating significant ongoing fuel savings, the VeriWise system has helped us reduce reefer maintenance costs by providing real-time notifications of maintenance alarms and expediting the redirection of drivers for service," Mr. Petit concluded.

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