Automakers, of course, tout their successes each month. And as auto sales have steadily climbed recently, there have been lots of successes.
But sometimes the story can skew to the sad side. Models go away. Historic brands go away. Fuel prices fluctuate, minimizing the appeal of bigger vehicles. Fleet sales rise or fall.
All of these things happened in February.Probably the most dramatic decline in the U.S. auto landscape came from the disappearance of Ford Mercury, which was founded in 1939. Ford's Mercury to Follow Olds, Pontiac Ford announced in June 2010, after an annual spring product review, that it would close Mercury. "We decided we would focus our efforts, our resources, to continue to grow the Ford brand and to accelerate Lincoln," said Mark Fields, Ford president for the Americas, at a news conference. Ford sold 7,456 Mercury vehicles in February 2010. It did not sell a single Mercury last month.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV