Transportation

5 Cars Americans Didn't Want in February

Stock quotes in this article:F, GM, TM 

DETROIT (TheStreet) -- February was a great sales month for a couple cars, like GM's(GM) Chevrolet Equinox and the Ford(F) Fusion, but not every vehicle saw sales soar.

Automakers, of course, tout their successes each month. And as auto sales have steadily climbed recently, there have been lots of successes.

But sometimes the story can skew to the sad side. Models go away. Historic brands go away. Fuel prices fluctuate, minimizing the appeal of bigger vehicles. Fleet sales rise or fall.

Mercury

All of these things happened in February.

Probably the most dramatic decline in the U.S. auto landscape came from the disappearance of Ford Mercury, which was founded in 1939.

Ford's Mercury to Follow Olds, Pontiac

Ford announced in June 2010, after an annual spring product review, that it would close Mercury. "We decided we would focus our efforts, our resources, to continue to grow the Ford brand and to accelerate Lincoln," said Mark Fields, Ford president for the Americas, at a news conference.

Ford sold 7,456 Mercury vehicles in February 2010. It did not sell a single Mercury last month.

TheStreet Premium Services

Jim Cramer
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn More
OptionsProfits
OptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn More
Real Money
Real Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn More
Stocks Under $10
Stocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn More
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
Dow Jones S&P 500 NASDAQ 10-Year Note
12,454.83 1,317.82 2,837.53 17.45
Oil *
107.26
DOWN
74.92
DOWN
2.86
DOWN
1.85
DOWN
0.14
10 Yr
1.74%
SPDR Gold
152.68
-0.60%
-0.22%
-0.07%
-0.80%
Data delayed 20 minutes

Top Stories and Tools

Articles From

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

We respect your privacy.
Podcasts

Connect with TheStreet