New Company Fills Demand For Sharing Memories Via Social Media

After his father died, e-commerce veteran Jim Simon found himself in a position familiar to many families... sorting through boxes of old family photos, films and negatives. Unable to find a service that would convert his family's legacy media into a relevant format that could be easily shared with relatives and friends around the country, Simon set out to create a solution.

Applying his background in e-commerce and direct marketing that he developed while working for his family's company, Omaha Steaks, and internet giant America Online, Simon started PeggyBank, a new concept in digital file sharing.

Omaha, Neb.-based PeggyBank converts legacy media - including home movies, photos, slides and negatives - into digital content that is hosted online and sharable via all social networking platforms, as well as by e-mail and on mobile devices.

The other principals of PeggyBank are Marcia Kapustin, president and COO, a video production specialist who has produced video content for entertainers including Paul McCartney and Bon Jovi; and Adam Zweiback, co-founder, whose test prep company, A to Z Educational Consulting, has helped thousands of students prepare for the SAT, ACT, GMAT and more.

"Most families are similar to ours. They have boxes and boxes of old photos and home videos that have become irrelevant over time due to changes in technology," said Simon. "With PeggyBank, not only do we help preserve the memories, we make them sharable in a way that was never before possible. It is not unusual for our clients to literally have tears of joy when they see the finished product."

After a customer's legacy media has been converted into a digital format, it is given a PeggyVault - a free, secure account where the new media is stored permanently and available for sharing. The secure account is what differentiates PeggyBank from other sites that allow the sharing of digital media.

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