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IAPPS Product Suite Powers Website For Leading Distributor Of Upholstery And Interior Design Fabrics

As a B2B site, store visitors are not simply online shoppers. Designers require a user experience that is efficient and contributes to their ability to realize their creative vision in the selection of fabrics. Integration with Adobe Scene7 allows designers to view fabrics in a variety of display settings that enhance the selection process, including the ability to analyze fabric texture with high resolution magnification. To further the experience, Bridgeline developed an interactive Project Board, custom functionality within iAPPS that enables designers to drag and drop fabric swatches into cataloged portfolios that allow for multiple concurrent projects and easy management and reference. Designers can view their selected fabrics in a collective online environment and more easily judge how well they interplay. Once satisfied with their choices, they can forward the entire collection to their client for review within a formatted HTML email, or add to cart with a single click.

Additionally, iAPPS not only provides superior web engagement management, it also services as an interactive technology platform. Built on a sophisticated .NET platform, iAPPS is able to support advanced custom development and enable delivery of interactive solutions that offer true business value and attainment of business goals.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing
         781.497.3013
         bbolton@blinedigital.com

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