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IAPPS Product Suite Powers Website For Leading Distributor Of Upholstery And Interior Design Fabrics

Stocks in this article: BLIN

WOBURN, Mass., March 10, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), a developer of award-winning web engagement management software and interactive technology solutions, announced today that a leading distributor of premium fabrics to the upholstery and interior design industries has launched their newly developed B2B product catalog and eCommerce store on the iAPPS Product Suite. The new website delivers more control in how they manage their content and catalog, enhances their ability to deliver a superior user experience that drives engagement and conversion, and improves interactive marketing capabilities that include industry leading search engine optimization.

Developed on iAPPS Content Manager, iAPPS Commerce and iAPPS Analytics and managed within Bridgeline's state-of-the-art hosting environment, the new eCommerce website offers the distributor vastly improved capabilities to promote and present fabric collections to their various customer segments. With integrated eCommerce and content management, the site facilitates dynamic fabric display and an overall shopping experience that more effectively promotes fabric lines and presents individual fabric choices within both collections and as catalog facets such as color, pattern, material or price. Bridgeline's iAPPS Product Suite is an innovative SaaS solution that unifies content management, eCommerce, eMarketing, and analytics capabilities – enabling users to swiftly enhance and derive the most value from their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally, and was recently highlighted by analyst firm Ars Logia as "the best overall platform for sub-$billion companies seeking a synergistic pre-integration of robust WCM, analytics, and eCommerce functions."

Driving the project were two primary needs – an improved software platform and a better user experience. Replatforming onto iAPPS offers marketers and retailers the advantages of a sophisticated yet easy-to-use eCommerce and content management system that requires little to no IT support to manage on an ongoing basis. Prior to the new platform, the customer had limited content management capability and primarily managed their product catalog and its online presentation through back-end integration with their ERP system, resulting in frequent bottlenecks and delays when adding new products and launching new promotions. Additionally, the new iAPPS powered platform provides search engine benefits from capabilities such as SEO friendly URLs, auto-301 redirects, and auto-generated XML sitemaps. And because of iAPPS' integration of eCommerce and content management, the primary navigation of the site is driven by the customer's product taxonomy and their use of iAPPS' faceted based catalog structure.

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