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IncrediMail CEO Discusses Q4 2010 Results - Q&A Transcript

IncrediMail Ltd. ( MAIL)

Q4 2010 Earnings Call

March 9, 2011 10:00 AM ET

Executives

Josef Mandelbaum – CEO

Yacov Kaufman – CFO

Analysts

Nick Haylen (ph) – Sidoti & Company

Walter Ramsley – Walrus Partners

Kenneth Miller – Nokomis Capital

Abba Horwitz – Old School Partners

Question-and-Answer Session

Operator

Thank you very much. Ladies and gentlemen at this time, we will begin the question-and-answer session. (Operator Instructions) The first question is from Nick Haylen (ph) of Sidoti & Company. Please go ahead.

Nick Haylen – Sidoti & Company

Hey, good morning guys. Congrats on the quarter.

Josef Mandelbaum

Hey, Nick, thank you.

Nick Haylen – Sidoti & Company

I just had one quick question. And it was about the products that you guys mentioned earlier in the call. I know that in past there wasn’t that major of a focus for you guys. But, it seems like you guys have definitely taken that more seriously and plan on definitely rolling out more products. And I was just wondering if you saw any trends in terms of certain products that were maybe a little stronger than you expected in the quarter. And I guess is there anything in particular on the product side that you’re looking for, any significant strength or – heard on in 2011 going forward?

Josef Mandelbaum

Sure, thank you Nick. Well, with regards to products, first of all in 2010 that you’ll just finished, the focus really was on IncrediMail and using the research we did to really help understand our consumers what they want and how it can really accelerate organic growth in IncrediMail as well as get prepared for hopefully stronger media buying. We deemphasize higher of what roughly said before mainly because it doesn’t fit in with our strategy going forward and the quality of the users, we were getting as Yacov mentioned earlier, really did not significantly increase or add to our revenues.

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