This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

ChinaNet Online Holdings Launches Mobile Advertising Platform Including SMS Text Application

BEIJING, March 9, 2011 (GLOBE NEWSWIRE) -- ChinaNet Online Holdings, Inc. ("ChinaNet") (Nasdaq:CNET), a leading full-service B2B fully integrated Internet service provider for small and medium-sized enterprises ("SMEs") to expand their sales networks in China, today announced the successful launch of a mobile platform, including SMS text functionality to drive increased traffic to its 28.com portal.

Mobile Platform

ChinaNet's mobile platform has been WAP formatted to display franchisor information for all wireless phones, including smartphones, which have direct access to 28.com. The new platform began initial testing in December 2010 and was formally rolled out to customers on March 1, 2011. To expand this offering, ChinaNet expects to launch an Android, iPad and iPhone related application by August 2011 which will enable users to seamlessly view 28.com across multiple mobile devices.

"Initial results to our new mobile platform have exceeded our expectations," said Mr. Handong Cheng, Chairman and CEO of ChinaNet. "In its three months of testing, the mobile platform with the SMS text message alert feature increased traffic to 28.com by up to 20%. We are enthusiastic about the potential benefits of the new mobile platform as we roll this service out across our entire client platform and expect this new service to increase our Internet revenue by at least 10% during 2011. We are excited to be able to offer this capability to our clients, and in conjunction with additional new services coming online in 2011, it will continue to drive incremental website traffic while allowing us to increase our revenue per client."

SMS Text Messaging Capability

The new mobile platform allows ChinaNet to send SMS text messages to entrepreneurs, alerting them to new franchise opportunities posted to 28.com. Users can easily click on an embedded link, and depending on what type of handset and service they use, it will take them either to the 28.com mobile WAP or main 28.com website where they access additional information. ChinaNet is currently the only company in its sector to offer mobile and SMS text messaging features for its website. SMS is a clear differentiator and is an effective communication tool because it has significantly less competition than traditional emails. The rapid response rate to messages increases the number of qualified leads from entrepreneurs who are seeking business opportunities.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs