This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How NCAA Tournament Host Cities Win

BOSTON ( TheStreet) -- The NCAA Men's Basketball Tournament is a 67-game ATM not only for its competing schools, but for the host cities lucky enough to get a bit of their fans' ticket, hotel and beer money.

Just last year, the NCAA reached a new 14-year, $10.8 billion television agreement with CBS (CBS) and Time Warner's (TWX) Turner Broadcasting to show every game live on CBS, TBS, TNT and TruTV. In the past 10 years, the tournament has pulled in $4.8 billion in advertising revenue from 281 different sponsors, according to Kantar Media.

While that television money gets split among the schools, the tournament also comes with a built-in stable of well-heeled supporters just looking to plaster some lucky city's billboards with their branding, hold youth clinics and fan parties in local parks and parking lots and take up every available "event space" with parties, functions and other corporate networking disguised as a night at the game. NCAA's nine corporate partners alone include The Hartford Financial Services Group (HIG), Lowe's (LOW), Nissan's (NSANY) Infiniti, Unilever (UN) and UPS (UPS), while its three heavy-hitting "Corporate Champions" are AT&T (T), Capital One (COF) and Coca-Cola (K).

The 14 cities hosting this year's Big Dance are all too aware that they've landed a piece of the second-biggest source of sports playoff revenue in the country -- generating $614 million in ad spending last year compared with the $793 million brought in by the NFL playoffs and the $417 million rung up by the third-place NBA playoffs. If tournament teams are coming to your town, here's some idea what kind of scratch they'll be bringing in once the brackets are scrawled out:
1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BMC $0.00 0.00%
NRG $14.87 0.00%
PRU $75.40 0.00%
AAPL $110.38 0.00%
FB $92.07 0.00%


Chart of I:DJI
DOW 16,472.37 +200.36 1.23%
S&P 500 1,951.36 +27.54 1.43%
NASDAQ 4,707.7750 +80.6910 1.74%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs