BOSTON ( TheStreet) -- The NCAA Men's Basketball Tournament is a 67-game ATM not only for its competing schools, but for the host cities lucky enough to get a bit of their fans' ticket, hotel and beer money.Just last year, the NCAA reached a new 14-year, $10.8 billion television agreement with CBS (CBS) and Time Warner's (TWX) Turner Broadcasting to show every game live on CBS, TBS, TNT and TruTV. In the past 10 years, the tournament has pulled in $4.8 billion in advertising revenue from 281 different sponsors, according to Kantar Media.
How NCAA Tournament Host Cities Win
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