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TheStreet Open House

Mars Needs Moms Blasts Into IMAX(R) Theatres This Friday

LOS ANGELES, March 7, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX), and The Walt Disney Studios announced today that the out-of-this-world animated adventure Mars Needs Moms will be released in the immersive IMAX ® 3D format on Friday, March 11 th. The film will open on 211 IMAX screens domestically, simultaneous with its North American wide release. The film will also open on at least 45 IMAX screens internationally, with 25 screens releasing day-and-date. Additional international playdates are expected to be confirmed in the coming days.

Mars Needs Moms: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Mars Needs Moms:

"Take out the trash, eat your broccoli"—who needs moms, anyway? Nine-year-old Milo (Seth Green) finds out just how much he needs his mom (Joan Cusack) when she's nabbed by Martians who plan to steal her mom-ness for their own young. Produced by the team behind "Disney's A Christmas Carol" and "The Polar Express," "Mars Needs Moms" chronicles Milo's quest to save his mom—a wild adventure in Disney Digital 3D™ and IMAX® 3D that involves stowing away on a spaceship, navigating an elaborate, multi-level planet and taking on the alien nation and its leader (Mindy Sterling). With the help of a tech-savvy, underground earthman named Gribble (Dan Fogler) and a rebel Martian girl called Ki (Elisabeth Harnois), Milo just might find his way back to his mom—in more ways than one.

The film is directed by Simon Wells and produced by Robert Zemeckis, Jack Rapke, Steve Starkey, and Steven Boyd. Simon Wells and Wendy Wells wrote the screenplay, based on the book by Berkeley Breathed.

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