Area golfers will benefit as the competition between golf stores in the Boca Raton area heats up with the entry of a new retailer. The nation’s largest golf retailer, Golfsmith, officially opens the largest golf retail location in Southeast Florida March 4, 2011. Golfsmith’s new 32,000 square-foot store will offer more products and more game-enhancing technology to improve a golfer’s performance than any other Boca Raton area retailer. Plus, golfers can use the free indoor driving range, even when the sun is not shinning. During the grand opening celebrations, Friday and Saturday, hundreds are expected to line up to claim more than $40,000 worth of prizes and giveaways.
“Boca is a hotbed for golf and tennis and we’re proud to provide a whole new retail experience to Boca area golfers and tennis players,” said Golfsmith President and CEO Marty Hanaka. “This is one of our most technologically advanced stores. Our purpose is to inspire people to play better and love life more. This grand opening will showcase our custom fitting studios, our free indoor driving range, a huge putting green and exclusive deals that golfers won’t find anywhere else.”
Golfsmith’s entry into the Boca market signifies a major shift in the way golfers and tennis players are outfitted and served. Instead of buying off-the-shelf, Golfsmith’s focus is to custom-fit players with just the right equipment at guaranteed low prices. What differentiates Golfsmith from other retailers is the ability for customers to test drive the hottest new clubs in one of the five indoor driving range bays or on the 600-square foot putting green. In addition, this Golfsmith location will have dedicated areas to serve left-handed players, women, seniors and junior golfers (those under age 12), and state-of-the-art, biofeedback driven golf lessons are available in-store from GolfTEC.
“This is a golfer’s paradise. We have made the new Boca store the kind of place golfers do not want to leave, “said Hanaka. “The Golfsmith experience is like none other because our associates have a passion for the game, and the expertise to custom fit golfers for free with the most precise equipment to help them play better. We even guarantee that our customers will play better or they can bring their golf clubs back.”