Rovi To Deliver Digital Entertainment Advertising Program For Toyota

SANTA CLARA, Calif., March 3, 2011 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that it is collaborating with Toyota Motor Sales, U.S.A., Inc. to launch an interactive TV advertising initiative for the Toyota Tundra on the Rovi Advertising Network. Rovi's product offering gives Toyota the ability to bring an innovative advertising experience to consumers and enables viewers to learn more about Toyota's products through rich and dynamic content made available through advanced portals on the Rovi Advertising Network.

The Rovi Advertising Network offers advertising on Rovi guides—the 'home page' of the television where consumers go to find out what's on TV—and on third-party interactive TV platforms, including set-top boxes, TVs and Blu-ray players. Rovi guides provide advertisers with a unique platform for reaching and engaging viewers via consumer destinations, or portals, while they are actively looking for new programming and in 'decision-mode.' Rovi guides represent a highly-trafficked area on TV: 87% of monitored households access the guide weekly; guide users on average visit the guide nine times daily; and users spend 13 minutes in the guide daily.     

"Rovi Ad Network enables advertisers to launch, manage and measure campaigns across leading interactive TV platforms," said Jeff Siegel, senior vice president, Worldwide Advertising Sales, Rovi Corporation. "Combined with the distribution of Rovi technology through third parties, Rovi offers a large interactive TV advertising footprint, while also bringing a unique opportunity for advertisers to deepen engagement with consumers and provide richer brand experiences for them."

With the availability of multiple screens in the home, consumers' TV viewing habits are continuing to evolve. According to Nielsen's Three Screen Report, published in June 2010, the average consumer's online experience at home is in front of the television almost a third of the time. Additionally, the average time spent simultaneously using the Internet while watching TV is up 9.8% from the year prior, to three hours and 41 minutes per month. Because consumers are dividing their attention among multiple screens, it is even more critical for marketers to find new ways to actively engage consumers.