CAMPBELL, Calif., March 3, 2011 /PRNewswire/ -- Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading global provider of cloud-based B2B selling solutions that drive higher customer acquisition, renewals, subscriptions and training sales for clients and their channel partners, today announced that a major infrastructure software client has expanded its agreement to include regions in Europe.
This client has a complex product suite which requires a longer than average sales cycle and consistent follow up. The client initially deployed Rainmaker's services in North America, had one expansion to the contract within North America and has now expanded its agreement to include multiple countries in Europe as the client's second contract expansion. The latest contract expansion is for an initial term of one year.
Rainmaker CEO Michael Silton commented, "We are very pleased to be awarded this expansion, reflecting the proven ability of our unique solution that combines B2B online sales and global sales agents to help companies drive more revenue. As the industry continues to mature, the trend we are seeing from large companies is to utilize best practices in a consolidated fashion across multiple countries and continents to deliver simple solutions our client's customers have come to expect. This contract expansion is an excellent example of how the trend will quickly become the norm."
The unique combination of, global online selling and sales agents allows Rainmaker to efficiently sell into their Client's hard to reach middle market while supporting a cloud-based, multi-channel strategy. Many companies are working with multiple vendors or internal solutions that lack integration to support their global sales efforts. This results in lost revenue opportunities. Rainmaker's distinct advantage is its simple, integrated, global solution. An additional benefit of the Rainmaker solution is Rainmaker's commitment to become a partner not simply a vendor, able to turn basic customer contact points into revenue generating opportunities while simplifying otherwise complex sales and marketing needs to drive global revenue growth.