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Jammin Java Corp. Engages Lynn Yako Graham As Brand And Sales Manager For Amazon.com

LOS ANGELES, March 2, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN) has engaged the services of Lynn Yako Graham, founder of Beekeeper Marketing and Sales™, to build sales and grow marketing awareness of its line of gourmet coffees on Amazon.com and other online retailers.

Based in San Francisco, Ms. Graham is a provider of marketing and sales services for natural food, beverage and personal care companies.  As a sales broker for online retailers including Amazon.com and Alice.com, her client roster includes Unity Brands, Zola Acai, Kombucha Wonderdrink and Somersaults Snacks.  Prior to founding Beekeeper, Ms. Graham was cofounder and vice president of marketing at LightFull Foods where, among other duties, she drove the brand's online presence and oversaw online promotions, ultimately growing online sales to over 10% of total revenues.

"I am very excited to be working with such an iconic brand and a driven management team," commented Lynn.  "The moment I met with them and learned about Mr. Marley's vision, I recognized the huge potential on Amazon as well as other outlets."

"We are extremely happy to be working with Lynn, who has extensive experience working to boost the sales of specialty food products on Amazon.com," said Rohan Marley, Chairman of Jammin Java Corp.  "As we move forward with our marketing and sales efforts, we envision online sales—and specifically sales through Amazon—to be a major component of our future growth.  Lynn's talents will help us achieve this important goal in a timely manner."

Ms. Graham's work history also includes being a Director of Brand Management at Brand New Brands, an incubator for healthy foods and beverage ventures.  Before that, she spent some time at Sony Music as a senior product manager then moved onto Apple Computers where she was a Product Marketing Consultant for the iTunes and Apple Music Store division.  Prior to that, she was an Associate Strategy Consultant at Mars and Company.  Lynn has an MBA from UC Berkeley's Haas School of Business and a Bachelor of Arts in Economics from Stanford University.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN. For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

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