"Our strengths include our strong branded product offerings, proven logistics network and high quality customer service. We are now enhancing our Internet marketing efforts and will also tailor our product strategies accordingly." Mr. Gu continued, "In this context, we are therefore very pleased to announce the new strategic partnerships with SINA, a leading online media company and mobile value-added service provider in China, and DongXiang, a leading international sportswear brand enterprise based in China.""We plan to work with SINA on many fronts of Internet marketing, leveraging SINA's strong brand name and Internet marketing expertise to further ramp up Mecox Lane's Internet platform. Together with DongXiang, we intend to launch a sub-channel dedicated to sportswear on our m18.com website, giving us exposure to the growing online sportswear market in China and also plan to develop a new line of basic style of apparel and accessories." ( For more information, please see joint news release March 1, 2011.)
Mecox Lane Limited Announces Fourth Quarter And Full Year 2010 Results
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