Most people know it for its folksy TV ads where a spokesman praises the results of its products in the raising of flowers in a backyard garden.But it has a wide range of products including plant nutrients and pesticides used to grow and maintain lawns, gardens and golf courses and in the professional turf and horticulture markets. Its brand names are: Scotts, Miracle-Gro, Ortho and Roundup. Its products are carried by large retail chains throughout North America and Europe. It also owns Scotts Lawn Service is one of the largest lawn-care providers in North America. For fiscal 2011, analysts estimate the company will earn $3.64 per share and that will grow by 13% to $4.13 per share in 2012. Standard & Poor's gives it a "buy" rating and four out of five stars. It gives it a 12-month $59 price target. Shares are currently trading around $55. S&P's review of analysts' ratings finds four "buys," five "buy/holds" and four "holds." Scotts Miracle-Gro shares are up 11% this year and 46% over the past 12 months, giving it a $3.7 billion market value. It has a 1.78% dividend yield. Institutional investors own about 30% of its shares.