This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Daktronics Releases Digital Billboard Content Guidelines Brochure

BROOKINGS, S.D., March 1, 2011 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., today released "Digital Billboard Content Guidelines," a free content creation guide offering tips and techniques for best design practices when creating content for digital billboards.

"When an outdoor company purchases a digital billboard, they should utilize its full capabilities," said Gina Peterson, Daktronics commercial creative services manager. "Effective digital billboard content is absolutely critical for outdoor advertising companies to realize occupancy rates they expect. We want our outdoor companies to benefit from our more than 40 years of experience in LED technology and more than 20 years as professional digital artists."

The guide, previously only available to Daktronics' customers, reveals several best design practice topics as they relate to digital outdoor displays and/or digital billboards, such as:

  • Defining composition and layout as they relate to hierarchy of communication
  • Typography readability and the effective use of an advertising campaign
  • Color and tonal contrast tips and techniques
  • Examples of dynamic content

Exceptional content combined with Daktronics' rock-solid technology creates a digital advertising powerhouse. To obtain a free copy of the guide, email, or call 888-325-7446 ext. 57220.

In addition to the new "Digital Billboard Content Guidelines," Daktronics has two other content creation industry resources available to anyone contacting Daktronics:

  • "Creating Display Content That Sells: Digital Message Display Techniques"
  • "Creating Digital Reader Board Content That Sells: For Quick Service Restaurants"

Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From regulatory assistance, installation management, maintenance, technical and creative services, to complete system monitoring, Daktronics has services to meet each unique outdoor operator's business model. Even more, customers can take advantage of Daktronics' content management and consulting services to ensure they maximize the full potential of digital billboard advertising.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs