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Oscars Ratings Decline 7%

Stocks in this article: DIS

NEW YORK ( TheStreet) -- Television ratings for the 83rd Academy Awards show were down 7% from last year, according to Nielsen's preliminary results.

This year's Oscars award ceremony scored a 24.6 household rating in the top 56 markets, Nielsen said, down from last year's 26.5 rating.

Colin Firth accepts the Oscar for best performance by an actor in a leading role for 'The King's Speech' at the 83rd Academy Awards on Sunday.

The show was hosted by young actor and actress James Franco and Anne Hathaway, in a likely effort by the academy to appeal to a younger audience and increase ratings for Disney's (DIS) ABC. But ratings among viewers ages 18 to 49 were down 2% from 2010.

Last year's Academy Awards show, hosted by Steve Martin and Alec Baldwin, earned its best ratings in five years. Over 41.3 million viewers tuned in to the telecast, up 14% from 36.3 million viewers when Hugh Jackman hosted the show the year before.

Nielsen is expected to report the total number of viewers later Monday.

--Written by Theresa McCabe in Boston.



>To contact the writer of this article, click here: Theresa McCabe.

>To follow the writer on Twitter, go to @TheresaMcCabe.

>To submit a news tip, send an email to: tips@thestreet.com.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.

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