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Mecox Lane Limited To Announce Fourth Quarter And Full Year 2010 Results On March 1, 2011

SHANGHAI, China, Feb. 25, 2011 (GLOBE NEWSWIRE) -- Mecox Lane Limited, ("Mecox Lane" or the "Company") (Nasdaq:MCOX), China's leading online platform for apparel and accessories as measured by revenues in 2009, today announced that it will report its financial results for the fourth quarter and full year ended December 31, 2010 on Tuesday, March 1, 2011, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 9:00 p.m. U.S. Eastern Time on March 1, 2011 (10:00 a.m. Shanghai/Hong Kong Time on March 2, 2011) to discuss results and highlights from the quarter and answer questions.

A brief presentation to accompany the earnings call will be available on the Company's website, http://ir.m18.com, at 7:30 p.m. U.S. Eastern Time on March 1, 2011 (8:30 a.m. Shanghai/Hong Kong Time on March 2, 2011).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-866-242-1388
International: +61-288-236-760
Hong Kong: +852-2759-8661
Passcode: 45656275

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.m18.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates China's leading online platform for apparel and accessories as measured by revenues in 2009. The Company offers a wide selection of fashion products through its www.m18.com e-commerce website and physical store network. Product offerings include apparel and accessories, home products, beauty and healthcare products and other products, under the Company's own proprietary brands, such as Euromoda and Rampage, as well as under selected third-party brands, including established international and Chinese brands in addition to independent and emerging brands. For more information on Mecox Lane, please visit http://ir.m18.com.

The Mecox Lane Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8200

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Mecox Lane's filings with the U.S. Securities and Exchange Commission. Mecox Lane does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

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