Little Giant Ladder Systems®, ( www.littlegiantladders.com), maker of the original articulating ladder, is now distributing its entire product line in twelve Caribbean and Latin America countries and the U.S. Virgin Islands through Premier Exclusives, S.A. De C.V. and PriceSmart, Inc. (NASDAQ: PSMT). Expanded distribution will now connect the world’s most innovative ladders with millions of brand-conscious consumers.
The Alta-One ladder by Little Giant Ladder Systems is the ultimate in strength, safety and versatility--providing quality performance for years to come. (Photo: Business Wire)
“Central and Latin America is a new and historic frontier of opportunity for Little Giant Ladder Systems,” said H. Arthur Wing, President. “Millions of homeowners and professionals will now have direct access to the never-before-seen safety, stability and ease-of-use features found in our unique ladders. Serving customers through our established, renowned distribution partners will continue Little Giant’s 39-year tradition of excellent customer service.”
Premier Exclusives, a 20-year leader in nationwide distribution in Mexico, will integrate the entire Little Giant Ladder Systems product line throughout its distribution network including Direct Response TV, retail, corporate, government and the construction industry.
“Being the flagship and exclusive distributor of Little Giant Ladder Systems throughout Mexico is an honor,” said Daniel Gorinstein, CEO, Premier Exclusives. “Combining Little Giant’s incredible products with Premier Exclusives’ proven track record in the Mexican marketplace is a win-win situation. We look forward to this new dynamic and innovative partnership.”PriceSmart, the largest operator of membership warehouse clubs in Central America and the Caribbean with over 1 million cardholders, will distribute the Little Giant Ladder Systems product line through its e-commerce website, www.pricesmart.com. “Providing new and exciting products that meet our members’ needs is an underlying key to PriceSmart’s success,” said Sandra Reyes, PriceSmart Ecommerce Buyer. “Offering innovative Little Giant Ladder Systems will complement our merchandising strategy and give our members a product we believe they will want.”