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Heritage Financial Group, Inc. Announces Management Promotions And Additions

Heritage Financial Group, Inc. (the "Company") (NASDAQ: HBOS), the holding company for HeritageBank of the South (the "Bank"), today announced management promotions and additions designed to support the Company's future growth.

David Durland has been named Executive Vice President and Chief Banking Officer. Durland joined HeritageBank of the South as the Valdosta Market President in June 2010, when the Company expanded to that city. Prior to joining the Bank, he was CEO of First State Bank and Trust in Valdosta. Durland will oversee the Bank's sales and client relationship functions, managing and working directly with market presidents and the managers of each of the Bank's primary lines of business, including mortgage, investment services, marketing and cash management. Durland will retain the role of President of the Bank’s Valdosta Region.

Also, Carol Slappey, the Albany Market President, will assume the additional title of Chief Retail Administration Officer. Slappey's new responsibilities will include leading the retail division's strategies to retain and expand existing bank relationships, develop and support retail product offerings, and direct the bank's retail growth and expansion initiatives.

T. Heath Fountain, formerly Senior Vice President and Chief Financial Officer, was promoted to Executive Vice President and, while continuing to serve as Chief Financial Officer, will take on additional responsibilities of Chief Administrative Officer. In this expanded role, Fountain will oversee all back office support functions of the Bank, including loan and deposit operations, information technology, accounting, human resources and central reporting.

The Company also announced the addition of Robert E. Krimmel as Senior Vice President and Chief Accounting Officer. Prior to joining the Company, Krimmel served as Controller for Green Bankshares, having joined Green Bankshares in 2004 and advancing to positions of increasing responsibility. Krimmel is a Certified Public Accountant and received a Bachelor of Business Administration degree as well as a Master of Accountancy degree from East Tennessee State University.

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