Superior Uniform Group, Inc. Reports 94% Increase In Earnings Per Share For The Year Ended December 31, 2010

"As both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, we believe we are perfectly positioned to bring EYELEVEL INTERACTIVE'S vision for iPOPS to reality and directly to consumers," Benstock added. "This timely execution of new media and technology has unlimited potential for our customers to target their specific audiences by being at the forefront of the most cutting edge marketing and advertising tool in the retail space. These new products provide our customers with the ability to convert their uniform expenses into potential increased sales and advertising revenues."

ABOUT SUPERIOR UNIFORM GROUP, INC.

Superior Uniform Group, Inc., established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations. They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution.   Superior, through their subsidiary "The Office Gurus" is also a near-shore premium provider of cost effective bilingual contact center and office solutions. Superior's financial strength and resources support a customer's diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their six primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Private Security, and Rental Service. For more information please call [phone], or visit their Web site at: www.superioruniformgroup.com . 

Statements contained in this press release which are not historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties, including without limitation those identified in the Company's SEC filings, which could cause actual results to differ from those projected.

Comparative figures for 2010 and 2009 are as follows:

Superior Uniform Group, Inc. and Subsidiaries
Consolidated Summary of Operations
	Three Months Ended December 31,
	(Unaudited)
	2010	2009
Net sales	$ 25,967,476	$ 26,508,907
Costs and expenses:
Cost of goods sold	16,760,423	17,945,367
Selling and administrative expenses	7,776,793	7,855,370
Interest expense	6,735	26,569
	24,543,951	25,827,306
Earnings before taxes on income	1,423,525	681,601
Taxes on income	480,000	170,000
Net earnings	$ 943,525	$ 511,601
Per Share Data:
Basic:
Net earnings	$ 0.16	$ 0.09
Diluted:
Net earnings	$ 0.16	$ 0.09
Cash dividends per common share	$ 0.135	$ 0.135

Superior Uniform Group, Inc. and Subsidiaries
Consolidated Summary of Operations
	Twelve Months Ended December 31,
	(Unaudited)
	2010	2009
Net sales	$ 105,877,854	$ 102,801,921
Costs and expenses:
Cost of goods sold	68,411,383	69,583,043
Selling and administrative expenses	31,696,430	30,402,389
Interest expense	23,041	119,607
	100,130,854	100,105,039
Earnings before taxes on income	5,747,000	2,696,882
Taxes on income	1,940,000	730,000
Net earnings	$ 3,807,000	$ 1,966,882
Per Share Data:
Basic:
Net earnings	$ 0.64	$ 0.33
Diluted:
Net earnings	$ 0.64	$ 0.33
Cash dividends per common share	$ 0.54	$ 0.54

Superior Uniform Group, Inc. and Subsidiaries
Consolidated Balance Sheets
December 31,
ASSETS
(Unaudited)
	2010	2009
CURRENT ASSETS
Cash and cash equivalents	$ 9,107,461	$ 6,365,557
Accounts receivable	16,523,061	16,299,922
Accounts receivable - other	1,274,209	1,644,607
Inventories	31,029,947	32,053,504
Prepaid expenses and other current assets	4,030,708	2,764,434
TOTAL CURRENT ASSETS	61,965,386	59,128,024
PROPERTY, PLANT AND EQUIPMENT, NET	9,463,884	10,868,296
OTHER INTANGIBLE ASSETS	911,225	1,295,859
DEFERRED INCOME TAXES	1,680,000	2,060,000
OTHER ASSETS	173,403	215,684
	$ 74,193,898	$ 73,567,863
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
Accounts payable	$ 5,103,768	$ 5,426,433
Accrued expenses	3,713,038	2,226,653
TOTAL CURRENT LIABILITIES	8,816,806	7,653,086
LONG-TERM PENSION LIABILITY	3,535,470	5,115,817
OTHER LONG-TERM LIABILITIES	742,000	680,000
COMMITMENTS AND CONTINGENCIES
TOTAL SHAREHOLDERS' EQUITY	61,099,622	60,118,960
	$ 74,193,898	$ 73,567,863

CONTACT: Andrew D. Demott, Jr., CFO
         [phone]

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