This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Female Gamers Gaining an Edge

NEW YORK ( TheStreet) -- The era of the hardcore male gamer is ending, as a new segment -- the female social gamer -- has started to rise in importance for the broader gaming market, according to a new report by analytics firm Flurry.

As console gaming continues to decline -- sales were down 5% in 2010, according to the NPD Group -- cheaper alternatives played on mobile devices are flourishing. And in contrast to traditional gaming, which remains dominated by men, more than half of these mobile players are female.

Mobile gamers tend to be younger, more educated and more affluent when compared to their hardcore male counterparts, who play console games like Call of Duty and World of Warcraft, said Flurry.

On average, these female players spend 25 minutes a day playing mobile games like Angry Birds, more time than they do watching primetime television.

These demographics make mobile gamers an attractive segment for ad agencies and marketers eager to tap into the lucrative mobile gaming market. Mobile games represent big business, with revenues expected to top $15 billion globally by 2015, according to Juniper Research.

Of the top 10 paid apps of all time in Apple's (APPL) App Store, all were mobile games, including Doodle Jump and Tap Tap Revenge 3.

--Written by Olivia Oran in New York.

>To follow the writer on Twitter, go to

>To submit a news tip, send an email to:

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.26 -1.10%
FB $118.66 0.72%
GOOG $706.66 0.75%
TSLA $214.69 1.50%
YHOO $36.98 0.12%


Chart of I:DJI
DOW 17,641.30 -19.41 -0.11%
S&P 500 2,044.44 -6.19 -0.30%
NASDAQ 4,693.2580 -23.8360 -0.51%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs