While the use of these products is more prevalent in Asia. It's relatively new in the U.S. and so as we -- we're excited to get these installations online, because as more people see these and see how they can be used, we believe it will open more opportunities. So we continue to develop new products in this area and find new opportunities.On the competitive front, the price pressure in the industry remains quite intense. We are continuing our efforts in implementing the cost reductions to loss to offer improved products at a reduced cost, that remains the top priority. We will be continuing our focus on cost reduction looking at all aspects of our business, while we continue to work hard to book orders.
Daktronics' CEO Discusses Q3 2011 Results - Earnings Call Transcript
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