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TheStreet Open House

Dataram Successfully Executing Channel Strategy

Dataram Corporation (NASDAQ: DRAM), a worldwide leader in the manufacture of high-quality computer memory, storage products, software and services, today reported solid results with its channel-centric partner strategy. Dataram’s worldwide partner programs have demonstrated strong momentum during its current fiscal year, with growth exceeding overall corporate objectives.

Channel program revenue growth in North America is tracking to a 40% increase over the last fiscal year. EMEA partners are growing at a rate similar to North America, with key partners in Switzerland, Germany and Belgium exhibiting exceptional growth. One particular VAR in Belgium cited their Dataram relationship as a critical factor in securing a large new client, specifically by using the cost savings advantage of Dataram memory to provide a clear financial advantage.

“Partners have allowed us to extend our sales operations into geographies where we do not have Dataram offices or staff,” said Phil Marino, VP of Worldwide Sales at Dataram. “These areas include Israel, Saudi Arabia, Greece, Russia, Belgium, Switzerland, Ireland and South Africa. Partners have also allowed us to further develop territories where we have Dataram offices including UK, France and Germany.”

Gavin Tobin, Managing Director of Ethos Technology Ltd Ireland said, “Essentially we have found Dataram 100% flawless since we started using their products in our own brand servers which gives us great confidence offering the RAM to our customers for 3 rd party servers.”

The Premier Partner Program introduced in December 2009 focused on key partners who joined Dataram to support their new go-to-market strategy, organized around direct sales for strategic demand generation, while leveraging key partners to extend Dataram’s sales reach. Today, there are eight signed Premier Reseller Partners representing full geographic coverage across North America. Dataram and partners work closely to reduce their customers’ total cost of ownership by providing computing solutions that deliver superior price performance. Dataram’s focus on the growth of the Premier Channel will continue and revenue is expected to accelerate for the foreseeable future.

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