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Rainmaker Announces Newest Version Of Cloud-Based, B2B Global Online Selling Platform

CAMPBELL, Calif., Feb. 17, 2011 /PRNewswire/ -- Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading global provider of cloud-based B2B selling solutions that drive higher customer acquisition, renewals, subscriptions and educations sales for clients and their channel partners, today announced general availability of its newest version of its cloud-based B2B online selling platform.

Rainmaker's platform for global technology, software and subscription sales offers world-class features that provide its customers a significant competitive advantage, including:
  • Optimized for Business-to-Business (B2B) on-line sales
  • Cloud-based delivery model allows rapid implementation and deployment
  • Support for global transactions in local languages and payment methods
  • High flexibility and ease of integration based on fully open API architecture
  • Intuitive self-administration allows clients to quickly adapt to online buying patterns
  • Sophisticated recommendation engine facilitates complex logic required for maximizing B2B revenue

Rainmaker's CEO Michael Silton said, "We are very excited to announce our latest enhancements to our cloud platform. These many new capabilities are designed to drive more revenue per customer for our clients, and since Rainmaker participates in this growth through a revenue share model, this benefits both our clients and Rainmaker. This enhanced platform exposes access to some of the most popular marketing and analytics technologies into our base storefront offering to further increase our clients' revenue and shorten their online sales cycles. We have also introduced our proprietary recommendation engine to help increase average order value (AOV) through a mix of inline up-sells, cross-sells and product bundling. This new platform also integrates with LivePerson's chat solution, enabling live agents who are interacting with visitors to the website to have enhanced chat capabilities including full automatic visibility to the customer's potential transaction, history and recommendations, so that they can best assist the customer in concluding the highest value possible order."

The platform now supports default integration to many leading 3rd party providers, including:
  • Live Person for built-in Live Chat
  • Paid search integration with iCrossing
  • Affiliate program integration with Commission Junction
  • Web analytics via Omniture Technology

Other key new features include:
  • Sophisticated recommendation engine
  • New sales agent system enriched to support complex B2B orders
  • Quote creation & management system with automated expiration
  • Numerous additional global payment options

Selected features of the Rainmaker cloud platform include:

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