NEW YORK ( TheStreet) -- Google (GOOG) announced its own payment service for digital content called Google One Pass, an attempt to address publishers' concerns that Apple's (AAPL) new digital subscription plan is too restrictive and expensive.
Users who purchase content from a One Pass publisher will be able to access their content on a range of devices including tablets and smartphones using a single login.
Shares of Google fell 0.1% in pre-market trading Thursday to $623.50.
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