This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Coca-Cola Recipe Revealed

(Coca-Cola revealed recipe report updated with additional detail and comment from Coca-Cola.)

NEW YORK ( TheStreet) -- Coca-Cola's (KO - Get Report) tightly guarded recipe was reportedly published by National Public Radio's This American Life earlier this week.

Coke

"The formula for Coca-Cola is one of the most jealously guarded trade secrets in the world," the radio program's Web site wrote. "Locked in a vault in Atlanta. Supposedly unreplicable. But we think we may have found the original recipe."

To find the top secret 125-year-old recipe This American Life turned to a 1979 edition of the Atlanta Journal-Constitution, a newspaper in Coca-Cola's hometown of Atlanta. Apparently page 2B of the Feb. 18 edition contained a photo depicting a hand-written copy of John Pemberton's original recipe in a leather-bound recipe book, a book that contained other ointment and medicinal formulas and was passed down for generations to family and friends.

Coca-Cola was invented in the 1880s by a Pemberton, a pharmacist.

"I am not kidding," said This American Life host Glass at the top of the show. "One of the most famously guarded trade secrets on the planet: I have it right here and I am going to read it to you. I am going to read it to the world."

Rivals like PepsiCo (PEP - Get Report) have been fairly successful in coming close to Coca-Cola's signature taste, but the "Merchandise 7X flavoring" that provides Coke's unique flavor profile has remained an enigma.

Glass called Merchandise 7X "the cartoonishly super-secret, cloak-and-dagger name" of Coke's key ingredient.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
JSDA $0.33 -2.94%
KO $40.66 0.89%
PEP $96.50 0.72%
AAPL $127.60 2.28%
FB $83.09 2.87%

Markets

DOW 18,034.93 +208.63 1.17%
S&P 500 2,100.40 +19.22 0.92%
NASDAQ 4,994.6020 +62.7870 1.27%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs