This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

HKBN To Blanket Hong Kong With "Service With Heart" Campaign

Stocks in this article: CTEL

HONG KONG, Feb. 15, 2011 (GLOBE NEWSWIRE) -- Hong Kong Broadband Network Ltd. ("HKBN"), a wholly owned subsidiary of City Telecom (H.K.) Limited (HKSE:1137) (Nasdaq:CTEL) has launched our latest "Service with Heart" campaign. Leveraging our pioneering "hardware" advantage of symmetric 100Mbps and 1Gbps broadband services, we are now laying our "software" advantage of superior customer engagement. Instead of the traditionally accepted mass hotline approach to customer service, each of our 500,000-plus broadband customers now enjoy the service of a dedicated account manager, similar to the service you would expect from a private bank.

With the conviction that "Happy Talents bring Happy Customers", this is an all-round 360°degree customer engagement campaign, from internal to external, to delight our customers with Service from the Heart. Internally, we kicked off the campaign with Pledge Ceremonies in Hong Kong & Guangzhou on 9 and 11, February 2011, for all our 3,200 Talents.

Externally, the message will be blanketed across Hong Kong via outdoor billboards in prime locations, print ads, and panels at key public transport terminals, as well as comprehensive TV commercials (see Appendix for video links).

"We hope to spread 'Service with Heart' DNA to the whole company, and therefore, this campaign is not only an external above-the-line marketing exercise, but a genuine action from the hearts of all our Talents," said William Yeung, CEO of HKBN. "It takes heart, not just ears, to delight customers. With our Customer Engagement Officers dedicated to meeting each customer's needs, our service will cultivate a two-way, long-term relationship rather than answering one-off enquiries."

Yvonne Lo, CEO of HKBN's brand management agency M&C Saatchi said, "Service is more than a frontline staff's attitude. It must be from the top down, supported by the company's management with vision, commitment, and a sense of mission. Without heart, it's only a job. With heart, HKBN's Talents can ignite each other's passion for service excellence. I'm glad to see HKBN's management making a pledge to surprise their customers with service that truly comes from the heart."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs