NEW YORK ( TheStreet) -- Toymakers are betting on blockbuster movies, pop stars and an iconic relationship to sell toys in 2011.
The Toy Fair being held in New York City this week is hoping to stir excitement in the sector after an overall lackluster holiday season.
In 2010, toy sales grew 2% in 2010 to $21.87 billion, according to the NPD Group, with online toy sales buoying results with a 22% surge. The strongest category was plush toys, which saw sales climb 18%, followed by building sets, which spiked 13%. Dolls and preschool toy sales increased 6%.
With more than 1,100 vendors vying for attention at the Jacob Javits Center this week, TheStreet narrowed down the massive pile of new toy offerings to our picks of the top toys of 2011...