(Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced that
(NYSE: JNPR) has selected the Company as a strategic partner to integrate
into Juniper’s Media Flow solution for mobile video optimization. The combined solution is expected to dramatically improve the economics of delivering video over mobile networks while revolutionizing the user viewing experience.
According to Yankee Group, video is projected to exceed 65 percent of all mobile data traffic by 2013, creating a capacity crunch on mobile networks and negatively impacting subscribers’ viewing experience, resulting in downward pressure on both revenues and profitability of mobile service providers. The Media Flow video optimization solution provides a scalable and transparent mechanism that maximizes the subscriber’s Quality of Experience (QoE) while at the same time enhancing profitability by deferring RAN CAPEX and OPEX. The solution offers price-performance improvement over traditional optimization solutions by leveraging the Juniper Service Delivery Gateway (SDG). The context-aware capabilities of the solution help adapt video traffic according to network conditions such as congestion, device capabilities and user preferences.
“As mobile networks move towards an all-IP 4G network architecture, they need to switch from basic service management to service orchestration,” said John Giere, senior vice president, products and marketing, Openwave. “While many network and middleware providers claim they have integration into the service provider infrastructure, we believe that the joint Openwave and Juniper solution will be the first solution in the market that can actually enable unprecedented scale and flexibility to enable service providers to effectively manage their network resources while providing a superior experience for subscribers.”
"The combined Juniper/Openwave solution will set a new benchmark in video optimization for 3G and LTE networks,” said Mike Iandolo, vice president and general manager for Mobile Business Unit, Juniper Networks. “Operators will now be able to create innovative new business models by combining the real-time application intelligence and subscriber policies to support growing video traffic.”