This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Looking For Love In The Right Places

NEW YORK ( TheStreet) -- St. Valentine's Day could be a lonely and depressing holiday for the more than 105 million people who are technically "single," according to the U.S. Census. But the proliferation of online dating websites, location-based check-in services such as Foursquare and the move to combine those sites with social media tools and mobile platforms may make finding love a bit easier.

Snap Interactive (STVI.OB) is betting on the integration of these social media tools.

The New York-based application provider's dating site, AreYouInterested.com, also has mobile and smartphone applications, particularly for the Apple (AAPL) iPhone. What sets AreYouInterested.com apart from other dating sites is that it pulls information from a user's Facebook page, making the creation of a profile easier and simpler, company executives say.

"It's all seamless," says Snap CEO Cliff Lerner, who co-founded the firm with his brother Darrell. "The younger generation, they want to use these products all the time -- on Facebook and when they're out on their iPhone," for instance.

The company is on to something.

According to a poll last week by Zogby Interactive, nearly three-quarters of all Facebook users who are not in a relationship log on to learn about people they want to date. Facebook users between the ages 18 and 29 are increasingly more likely to use the social media site for romance-related reasons, the survey says.

A majority of participants said they check the Facebook profile of someone they are interested in dating within a day or two after meeting, according to the findings.

A few figures on just how fast Snap Interactive is growing:

AreYouInterested.com is adding 40,000 to 50,000 profiles per day, the company says, compared with 20,000 profiles said to be added daily at online dating giant Match.com, a business of IAC/InterActiveCorp (IACI). The site has roughly 30 million users, with more than 100,000 users installing AreYouInterested.com's Facebook application every day, the company says.

Still, at the heart of the story, Snap Interactive is a small business struggling to meet the demands of its growth.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,131.97 +100.83 0.59%
S&P 500 1,998.98 +14.85 0.75%
NASDAQ 4,552.7590 +33.8570 0.75%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs