LET'S ROCK ELMO From Hasbro's PLAYSKOOL Brand Is The Most Innovative And Engaging Elmo Toy Yet. LET'S ROCK ELMO Comes With A Microphone And Two Instruments Which He Recognizes And Plays. The Highly Anticipated Toy Also Sings Six Songs And Interacts With The LET'S ROCK Guitar, Keyboard And Microphone (each Sold Separately). (Photo: Business Wire)

Children everywhere know that Elmo rocks. Soon, kids around the globe will get to rock with Elmo. Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand kicks off its partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, with a dazzling line of all new toys and games featuring a fresh perspective on favorite Sesame Street characters including Cookie Monster, Abby Cadabby, and….Elmo!

LET'S ROCK ELMO from Hasbro's PLAYSKOOL brand is the most innovative and engaging Elmo toy yet. LET'S ROCK ELMO comes with a microphone and two instruments which he recognizes and plays. The highly anticipated toy also sings six songs and interacts with the LET'S ROCK Guitar, Keyboard and Microphone (each sold separately). (Photo: Business Wire)

Headlining this year’s most exciting preschool collection and grabbing the toy industry spotlight is everyone’s favorite loveable red monster, Elmo. Set to take the stage this fall, the LET’S ROCK ELMO interactive plush is ready to rock out as the most innovative and engaging Elmo toy yet, singing and making music with kids in true rock star form. Kids will enjoy six on board songs, including two new releases, and the three instruments included with the LET’S ROCK ELMO toy. Families will be amazed as Elmo recognizes which instrument he is playing, and little musicians can join in the jam session with a LET’S ROCK guitar, keyboard or microphone (each sold separately) and form their own rock band with Elmo!

“We are really excited to be able to bring Sesame Street’s great cast of characters to life for a whole new generation of kids to enjoy,” said Jerry Perez, General Manager of PLAYSKOOL. “Our goal with LET’S ROCK ELMO was to create the most interactive Elmo ever and take his special bond with kids to the next level of engagement.”

Also ready to make their entrances, Cookie Monster, Elmo, Abby Cadabby, Big Bird, Ernie, and more bring their unique personalities to this colorful collection of innovative and engaging playthings. From cuddly plush pals and friendly learning companions to adorable mini figures and captivating infant and toddler toys, the playful portfolio of Sesame Street themed toys is sure to delight kids and parents alike.

“PLAYSKOOL has done a wonderful job bringing our characters to life in toys which both educate and entertain young children,” said Sherrie Westin, Executive Vice President and Chief Marketing Officer of Sesame Workshop. “The new Sesame Street collection from PLAYSKOOL is a great expression of all that parents and young children love about Sesame Street.”

The expansive product line up features seven different segments including a variety of plush characters, learning toys, figures and playsets, developmental products, bath time fun, role play toys, and an assortment of engaging games. Highlights from the 2011 product portfolio include: