Bridgeline Digital Announces Content Revolution Tour
WOBURN, Mass., Feb. 9, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developers of the CODiE Award winning iAPPS web engagement management platform and interactive technology solutions, today announced the Content Revolution Tour, a nine city seminar series focused on the red-hot resurgence of Content Marketing and featuring Content Rules co-author Ann Handley, along with Bridgeline Digital Strategy expert Becki Dilworth. The Content Revolution Tour kicks off in Boston on March 2nd and culminates on April 13th in San Francisco after a 6 week cross-country tour. Each session will instruct attendees on how to build successful content marketing programs and provide expert advice on:
- developing content that resonates with customers and drives in more business
- integrating SEO best-practices into web content
- extending existing content assets
- developing an online "voice"
- leveraging Content Management intelligently.
Smart marketers "are refocusing their content efforts on producing compelling content that attracts and truly engages customers," says Handley, who is also Chief Content Officer at MarketingProfs. Unfortunately, many companies are missing valuable opportunities to drive engagement, conversion and revenue from their digital content because they're lacking a focused content marketing strategy, as well as the proper tools to push out relevant content across a variety of platforms.
"Everybody has the ability to be a publisher in the Web 2.0 world," says Dilworth. Digital content is increasingly everywhere – websites, ecommerce stores, blogs, social media outposts, and every mobile device imaginable. With companies investing in developing digital content like never before, consumers, along with business customers and prospects, are radically adjusting to this wealth of information.With the Content Revolution Tour, Bridgeline aims to offer attendees the information they need to develop and execute a cohesive, coordinated content marketing strategy and create killer content that drives engagement, conversion, and revenue. Each event begins at 8:30 and runs until 10:00 AM. All attendees will receive a complimentary copy of Content Rules. Event dates and locations are:
|March 2||Boston, MA||Copley Marriott|
|March 8||New York, NY||Marriott Marquis|
|March 9||Philadelphia, PA||Philadelphia Marriott Downtown|
|March 22||Chicago, IL||Renaissance Chicago|
|March 23||Baltimore, MD||Renaissance Baltimore Harborplace|
|April 5||Atlanta, GA||Marriott Buckhead|
|April 6||Dallas, TX||Hilton Anatole|
|April 12||Irvine, CA||Irvine Marriott|
|April 13||San Francisco, CA||San Francisco Marriott Marquis|
CONTACT: Brian Bolton Bridgeline Digital, Inc. Vice President of Marketing 781.497.3013 email@example.com
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