Vanity Fair Brands Optimizes European Supply Chain With Manhattan Associates

MADRID, Spain and ATLANTA, Feb. 9, 2011 (GLOBE NEWSWIRE) -- Manhattan Associates (Nasdaq:MANH) customer Vanity Fair Brands, the global intimate apparel brand and a subsidiary of Fruit of the Loom Inc., has improved inventory control, achieved higher distribution centre (DC) productivity and enhanced customer service levels by deploying three solutions from Manhattan's SCOPE® portfolio ( Warehouse Management, Slotting Optimization and Supply Chain Intelligence) at its 100,000 square foot DC in Barcelona, Spain.

Vanity Fair Brands, which trades under the exclusive lingerie brands Vanity Fair, Gemma, Belcor, Intima Cherry, Lou, Bestform and Variance, serves customers right across Europe from its Barcelona offices and DC. The company's European operations faced several distribution challenges: the development of new commercial channels, changing customer requirements, and a supply model focused on higher volumes of product manufactured in the Far East. These challenges required an upgrade in Vanity Fair Brands' distribution operations, logistics infrastructure and information systems.

Fernando Camps, chief financial officer at Vanity Fair Brands Europe, commented, "When we started to look at upgrading our European logistical processes and infrastructure, the need for replacing the warehouse management system quickly became evident. Our legacy system simply could not cope with the changes the business was facing without additional programming. It became apparent that an upgrade needed to go beyond the warehouse environment and include the coordination of logistics processes with our suppliers in Asia. Our goals were to enhance visibility of stock, automate warehouse processes, handle increasing product volumes, and manage inventory in a more efficient manner."

To read the rest of the release, please visit http://www.manh.com/news/vanity-fair-brands-optimizes-european-supply-chain-manhattan-associates .

Receive up-to-date product, customer and partner news directly from Manhattan Associates on Twitter and Facebook. Just visit www.twitter.com/ManhAssocNews to follow our latest news and join the Manhattan Associates Facebook group at http://www.facebook.com/ManhattanAssociates .

About Manhattan Associates, Inc.

Manhattan Associates continues to deliver on its 21-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE® a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimise their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology; and Manhattan Carrier™, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit www.manh.com .

CONTACT: John Bird
         Director, International Communications Strategy
         Manhattan Associates
         Tel: [phone]
         [e-mail]
         
         Julie Walsh
         Steven George
         LEWIS Public Relations
         Tel: [phone]
         [e-mail]
         [e-mail]

>To order reprints of this article, click here: Reprints