SkyPeople Fruit Juice Introduces Four New Labels For Hedetang Juice Beverages
XI'AN, China, Feb. 7, 2011 /PRNewswire-Asia-FirstCall/ -- SkyPeople Fruit Juice, Inc. (Nasdaq: SPU) ("SkyPeople" or "the Company") a processor of kiwifruit, apple, pear and other concentrated specialty fruit juices and manufacturer of Hedetang-branded fruit beverages, revealed four new Hedetang juice labels for a 500ml bottle to retail customers and distributors at the Company's launch event in Xi'an on December 28, 2010 and has now begun shipping to their customer bases in Xi'an and Beijing. The Management expects to expand distribution of Hedetang-branded fruit juice beverages to 200 retail locations in multiple cities including Beijing, Tianjian, Wuhan and Xi'an by the end of the second quarter of 2011.
Link to new beverage packaging:
"Our design team has been developing new packaging for Hedetang juices for the last four months," began Mr. Yongke Xue, CEO of SkyPeople Fruit Juice. "We now sell six flavors of Hedetang juices in 280 ml glass bottles, our new 500 ml glass bottle and case packs, including apple juice, pear juice, kiwifruit juice, mulberry juice, kiwifruit cider and mulberry cider. We position our juices at a premium retail price of 4.80 yen or $0.73 US dollars for the 280 ml bottle, 11.80 yen or $1.79 US dollars for the 500 ml bottle and 78.00 yen or $11.84 for our 6-pack box. Our pricing, unique flavors and superior taste of our beverages allow us to retain shelf space at some of the best known food retailers in China. We are extremely pleased with our results so far, with our beverage sales growing by an impressive 89%, from $5.3 million in 2008 to $10.0 million in 2009. The new labels, along with expanded distribution into new markets, will help increase our brand awareness and sales."Initial shipments of juices with the new packaging began in Xi'an on January 28, 2011. Customers shipped included Wal-Mart, Trust-Mart, which was acquired by Wal-Mart, and La Cuisine Royale. The Company anticipates building momentum after the Chinese New Year Holiday through in-store tasting campaigns and sales road shows. SkyPeople has also secured marketing support from more than 30 large-scale retail stores in Xi'an to feature Hedetang juices with the Company's new labels at high-traffic locations in beverage aisles. Link to product on retail.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV