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Nidec Realigns Sales Operations In China

KYOTO, Japan, Feb. 7, 2011 (GLOBE NEWSWIRE) -- Nidec Corporation (NYSE:NJ) (the "Company") today announced that the Company has started realigning its China-based sales subsidiaries (the "Realignment") to lay the foundation for future sales network expansion in China.

The Realignment is intended to streamline the Company's ongoing chain of sales control in China and thereby enable the centralized management of operational information, which the Company expects will allow for more effective planning/rollout of marketing strategies and more responsive customer services.

In this connection, the Company also announced that the Beijing branch of Nidec (Shanghai) International Trading Co., Ltd. has been transformed into a legal entity, whose first sales branch is to be established in Qingdao, China, in March 2011.

1. Nidec (H.K.) Co., Ltd. Repositioned as China Sales Head Office

Nidec (H.K.) Co., Ltd. now supervises and controls the Company's Chinese sales operations as the regional sales head office. Nidec (Shanghai) International Trading Co., Ltd., formerly the Company's directly-owned subsidiary, has become a subsidiary of Nidec (H.K.) Co., Ltd.

2. Establishment of Nidec (Beijing) Co., Ltd.

The former Beijing branch of Nidec (Shanghai) International Trading Co., Ltd. has been incorporated under the name of Nidec (Beijing) Co., Ltd.
Outline of Nidec (Beijing) Co., Ltd.  
Address: B8 21F, T3 Xihuan Plaza, No.1 Xizhimenwai Street, Xicheng District, Beijing, The People's
  Republic of China
Postal Code:  100044
Tel:  +86-10-82418321/+86-10-82418322/+86-10-82418323
Fax: +86-10-58301149
(Located at the same address as Nidec (Shanghai) International Trading Co., Ltd. Beijing Branch <to be closed>)
Date of establishment:  December 3, 2010 (Sales operation commenced on January 1, 2011) 
Representative: Mr. Yu Hirabayashi

3. Planned Establishment of Nidec (Beijing) Co., Ltd. Qingdao Branch

Nidec (Beijing) Co., Ltd. is currently in the process of establishing a sales branch in Qingdao, China, which is being registered under the name of Nidec (Beijing) Co., Ltd. Qingdao Branch.
Outline of Nidec (Beijing) Co., Ltd. Qingdao Branch  
Address:  1508, 15F, No.2 Qingdao Guofazhongxin, No.36 Miaoling Road, Laoshan District,
  Qingdao, Shandong Province, The People's Republic of China
Postal Code:  266061
Tel:  +86 - 532-68721530
Fax:  +86 - 532-68721536
Date of establishment:  March 2011 (planned)
Representative:  Mr. Liu Luo Ke

The Nidec Corporation logo is available at
CONTACT: Masahiro Nagayasu
         General Manager
         Investor Relations

Nidec Corporation

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