This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Valentine's Day Proposals Come At a Premium

NEW YORK ( TheStreet) -- Aside from your friends calling you unoriginal and millions of other couples sharing your engagement date, there's a price to be paid for a Valentine's Day proposal.

If you're considering popping the question Valentine's Day, the fact that you're far from the only one doing so only increases the premium you'll pay for your romanticism. According to the Conde Nast American Wedding Study, February accounts for 8% of all engagements. Rebecca Dolgin, executive editor of engagement and wedding site TheKnot (KNOT), notes that while August vacations make that month the most popular for proposals, February comes in a close second during the Thanksgiving-through-Valentine's Day period her site considers engagement season.

"Any time you have that type of holiday, you have that built-in memory," Dolgin says. "I think one of the biggest benefits of getting engaged on Valentine's Day is that you always remember the date of your engagement."

The drawback, however, is that Cupid expects a hefty cut in return. The going rate for doing business in his cherubic clip joint Feb. 14 rose 11% this year, according to the National Retail Federation, as couples who spent the holiday ordering Chinese food and getting reacquainted with their movie collections during recent economic uncertainty are copping out in fewer numbers as the economy recovers. Yet while the average person gets away with spending $68.98 on their loved one this year, the average suitors may pay that in markups alone well before a ring appears on their partner's finger.

While Dolgin says it's up to a couple to pick the right time to propose, TheStreet finds that there are few dates on the calendar where that proposition is more costly than on Valentine's Day. With help from various industry experts, we've set up a Valentine's Day Proposal Index to show the price you'll pay for popping the question Feb. 14:
1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
ZLC $21.02 -0.66%
SIG $98.63 0.00%
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs