As of late Friday, about 50% of the more than 200 readers that took our poll thought that Kenneth Cole using the conflict in Egypt to draw attention to its brand was a particularly bad idea.
"Millions are in an uproar in #Cairo. Rumor is they hear our new spring collection is now available online," the fashion brand posted to Twitter on Thursday morning.
Kenneth Cole's distasteful tweet possessed the brand-damaging tone deafness you'd expect when jumping on the bandwagon of trending mob violence in the Middle East in order to draw attention to overpriced shoes and apparel.The inappropriate tweet garnered instantaneous backlash and criticism. The company quickly apologized for its faux pas: "Re Egypt Tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment. - KC" With approximately 34% of votes, the news that Microsoft's (MSFT - Get Report) Bing may be stealing its search results from Google (GOOG - Get Report) was voted the second-dumbest thing on Wall Street this week. Google created traps to catch Bing in the act by creating "synthetic queries." Using a mishmash like "delhipublicschool40 chdjob" as a search term, Google affixed an Ohio credit union site to the results that came back. Soon after, says Google, Bing's results for that query also turned up the same credit union.