This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The 5 Dumbest Things on Wall Street: Feb. 4

5. Bing's Hand Caught In The Google Jar

One upshot from the so-called Searchgate drama between Google (GOOG) and Microsoft's (MSFT - Get Report) Bing may be that search quality is only as good as Google makes it.

Google, which controls two-thirds of the total search market, created traps for Bing using phony words assigned phony search results. Using a mishmash like "delhipublicschool40 chdjob" as a search term, Google affixed an Ohio credit union site to the results that came back. Soon after, says Google, Bing's results for that query also turned up the same credit union.

Embarrassing for Microsoft, certainly, and scary for the rest of us since the perceived competition for the best search engine turns out to be little more than No. 2 copying No. 1.

Bing's public reaction to the sting bordered on amusement. Bing chief Harry Shum called it a "spy-novelesque stunt to generate extreme outliers in tail query ranking" -- whatever that means. Shum didn't deny that Bing copied Google's search results; in fact he tried to put it in a larger we-are-all-on-the-same-team perspective in his blog post.

"The history of the Web and the improvement of a broad array of consumer and business experiences is actually the story of collective intelligence, from sharing HTML documents to hypertext links to click data and beyond. Many companies across the Internet use this collective intelligence to make their products better every day," Shum wrote.

Either way, Microsoft is doing what it has to do. And to some, Microsoft is doing what it has been known to do.

"This is par for the course," said one analyst who asked not to be named. "Microsoft has built a business model over 30 years of knocking off other companies. Why is this any different?"

1 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
KCP $0.00 0.00%
CBS $62.72 0.00%
GOOG $565.06 0.00%
HRB $32.26 0.00%
MSFT $47.87 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs