This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Hershey Heats Up on Sweeter Dividend

Stocks in this article: HSY SBUX CAKE MCD YUM

HERSHEY, Penn. ( TheStreet) -- Hershey (HSY) shares were gaining ground on Wednesday after the candy and chocolate maker met fourth-quarter expectations on strong holiday sales and announced a 7.8% increase to its quarterly dividend .

Hershey attributed its sweetened results to strong sales during the holiday shopping season, and to growing demand in emerging markets.

Hershey shares added 2.1% to $48.12 Wednesday afternoon.

Hershey said it made significant advertising investments in 2010 in U.S. and select emerging markets, a strategy it intends to slow somewhat this fiscal year but should help it continue to drive global sales in 2011.

The company plans to launch new miniature versions of some of its legacy candies this year, including Hershey's Drops and Reese's Minis, while continuing a planned roll-out of Hershey's and Hershey's Kisses brands in select emerging markets "where we are gaining consumer awareness, trial and most importantly, repeat purchases."

Hershey is not alone in its push to grow in global markets. A number of U.S.-based food and beverage companies like Yum! Brands (YUM), McDonald's (MCD), Cheesecake Factory (CAKE) and Starbucks (SBUX) have also planned global expansions.

The candy maker updated its 2011 outlook, saying it now expects full-year sales and adjusted earnings per share to come in near the top end of its long-term 3% to 5% and 6% to 8% guidance, respectively. Based on 2010 results, that means Hershey expects to earn close to 68 cents per share this fiscal year on sales of nearly $1.48 billion.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs