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TheStreet Open House

Super Bowl MVP Is ... Technology

Stocks in this article: HPQCSCOVMWAAPLGOOGTVZSPCS

ARLINGTON, Texas. ( TheStreet) -- The 95,000 people expected to pack Cowboys Stadium for Super Bowl XLV on Sunday may have their eyes glued on Ben Roethlisberger and Aaron Rodgers, but the technology infrastructure within the $1.2 billion arena also deserves star billing, if you ask Dallas Cowboys CIO Pete Walsh.

"I don't think there's anything that rivals where we are today," he told TheStreet. "This is setting the bar pretty high."

With 261 miles of fiber and 6 million feet of copper, the stadium's core tech backbone is more akin to that of a small city than a sports facility; the Cowboys' home is full of gear from tech heavyweights like Hewlett-Packard (HPQ), Cisco (CSCO), Sony (SNE) and VMware (VMW).

In addition to one of the world's most sophisticated scoreboards, fans converging on Cowboys Stadium can follow the action on 3,000 high-def TV screens and can utilize the new Super Bowl app -- which works on Apple's iPhone, iPad and on Google Android smartphones -- to navigate the stadium to find food, drink and hot gathering spots.

Read on for more details on how technology will power Super Bowl XLV.

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